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Mann Ki Baat – 50 Episodes Special Edition.: A Social Revolution On Radio

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‘Mann ki Baat’, Prime Minister Narendra Modi’s popular and ubiquitous monthly radio address has d... Read More

Product Description

‘Mann ki Baat’, Prime Minister Narendra Modi’s popular and ubiquitous monthly radio address has developed into a tour de force in itself. The programme that began on Vijaya dashami in 2014 (3rd October) has gone on for more than fifty episodes and counting! Given its stupendous success, there has been considerable curiosity about the origins of ‘Mann ki Baat’, the idea behind it and the mind of the man behind the inspiring voice that has been reaching millions every month. In times when visual content dominates communication, ‘Mann ki Baat’ has become one of the most popular programmes in the history of radio, not just in India but also worldwide. How did this happen? What are the behind-the-scenes stories that made this happen? This book answers these questions and more. This book displays the common thread of positivity and optimism that prime Minister Modi has woven through his ‘Mann ki Baat’ and how this thread has been picked up by common Indians and turned into a mass movement. This is a rare and exclusive opportunity for readers to discover the unknown facets of the Prime Minister thinking and beliefs related to ‘Mann ki Baat’, revealed by him to the authors of the book. The insights that emerge from the transcripts of the radio address are the most important contribution of this book. The interesting anecdotes shared by the members of the Prime Minister core team and people from all India radio and MyGov quench people’s curiosity about the minute but interesting details of how the idea of a radio programme came up, how the name and frequency were decided and how the format was chalked out, among other things.

Product Details

Title: Mann Ki Baat – 50 Episodes Special Edition.: A Social Revolution On Radio
Author: Narendra Modi
Publisher: Rupa Publications
ISBN: 9789353333577
SKU: BK0418146
EAN: 9789353333577
Language: English
Binding: Paperback
Reading age : All Age Groups

About Author

Narendra Modi serves as the Prime Minister of India, the world's largest democracy. He has been Prime Minister since May 2014, after leading his party to the first full parliamentary majority government in India in three decades. His victory was propelled by historic support from India's youth, particularly first-time voters. As Prime Minister, Modi has presided over transformative economic and social sector reforms, which have given a strong boost to India's development journey. The education sector has been particularly close to Modi's heart. He is an inspirational leader for the youth. His monthly radio programme, 'Mann Ki Baat', is extremely popular among all sections of society. It was in this programme that he addressed Exam Warriors, first in 2015 and then subsequently in 2016 and 2017. Previously, Modi served as the Chief Minister of Gujarat from 2001 to 2014. He has also held key organizational responsibilities in the Bharatiya Janata Party, including that of the General Secretary (Organization). Modi enjoys reading, writing and interacting with people. He is among the most followed leaders on social media, which he uses regularly. He also connects with people across the world through his own app, the Narendra Modi Mobile App. Fr

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