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Mannequin: Working Women In India's Glamour Industry

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"This book does an impossible thing — bridge the gap between fashion and feminism. Manjima Bhatta... Read More

Product Description

"This book does an impossible thing — bridge the gap between fashion and feminism. Manjima Bhattacharjya offers us a sweeping history of India’s beauty industry, but more precious are the stories she brings from behind the catwalk — stories from small towns, stories of osmosis, desire, and ultimately, empowerment."

—Tishani Doshi, poet and writer

"Mannequin attempts to decode the link between fashion and feminism and emerges as an important voice in the struggle toward empowerment through its intensive research and empathy."

—Nonita Kalra, editor, Harper’s Bazaar India

—Nonita Kalra, editor, Harper’s Bazaar India

“An extraordinary and unputdownable deep dive into the fascinating world of Indian fashion.”

—Sonia Faleiro, author of The Girl and Beautiful Thing: Inside the Secret World of Bombay’s Dance Bars

With a domestic market of around 70 billion dollars, the Indian fashion industry employs over 60 million people and accounts for a sizeable chunk of the country’s GDP. Despite this, models—the most visible yet voiceless actors of the industry—are rarely given the recognition they deserve. It is this overlooked demographic that forms the focus of Manjima Bhattacharjya’s remarkable study, bringing these women’s voices and perspectives to us.

Tracing the rise of the modelling and beauty industry from the 1960s to the present day, Bhattacharjya argues that modelling is work, and should be recognized as such. At the heart of the book lies a difficult question: should the industry be seen as objectifying women or as acknowledging their agency? Mannequin is also an individual’s personal exploration of the changing relationship between fashion and feminism.

Product Details

Title: Mannequin: Working Women In India's Glamour Industry
Author: Bhattacharya
Publisher: Zubaan
ISBN: 9789385932229
SKU: BK0419208
EAN: 9789385932229
Language: English
Binding: Paperback
Reading age : All Age Groups

About Author

Abhirup Bhattacharya is a graduate in fashion technology from the National Institute of Fashion Technology (NIFT), Kolkata and has earned his MBA in finance from Narsee Monjee Institute of Management Studies (NMIMS), Mumbai. He started his career in the apparel sector in Egypt and has a diverse experience serving in IT consulting, payment system and risk advisory. He has his own management blog ( which focuses on guiding B-school aspirants and students. Abhirup hails from the city of joy, Kolkata and presently lives in Mumbai.

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