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The Brian Tracy Success Library Powerful, practical and pocket-sized, The Brian Tracy Success Lib... Read More

Product Description

The Brian Tracy Success Library
Powerful, practical and pocket-sized, The Brian Tracy Success Library is a fourteen-volume series of portable, hardbound books that interweave nuggets of Tracy’s trademark wisdom with engaging real-life examples and practical tools, tactics and strategies for learning and honing basic business skills. This is a powerful, handy, reference series for managers, professionals, employees—just about anyone who wants a quick, easy, reliable and effective overview of and insights into aspects critical to business.

The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need and can afford―and then give it to them―you will achieve outstanding results.
Practical and handy, this indispensable guide is packed with time-tested marketing strategies and shows you how to overcome the competition, increase sales and profitability and dominate your market niche. Brian Tracy, through his trademark wisdom, presents 21 powerful ideas you can use to immediately improve your strategic marketing results.
In Marketing, you'll discover how to:
• Build your customer base
• Set yourself apart from the competition
• Answer three crucial questions about any new product or service
• Use market research and focus groups to fuel better decisions
• Fulfil a basic emotional need for buyers
• Determine the correct price point for your offerings
• Become truly customer-focused
• Make the most of your distribution channels
• Master the concepts of specialization, differentiation, segmentation and concentration
• Give customers a reason to switch from your competitors
• And much more.

Product Details

Title: Marketing
Author: Brian Tracy
Publisher: Manjul Publishing House
ISBN: 9789387383050
SKU: BK0419746
EAN: 9789387383050
Language: English
Binding: Hardcover
Reading age : All Age Groups

About Author

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.

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