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Masters of Scale

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A top ten business podcast on iTunes, with over 30 million downloads, half of which are outside t... Read More

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A top ten business podcast on iTunes, with over 30 million downloads, half of which are outside the US. The podcast has a highly loyal and engaged following, with over 250,000 monthly downloads in our exclusive territories, as well as a live events programme, a coronavirus 'rapid response' series, and even the first ever collaboration of its kind with Harvard Business School.LinkedIn co-founder Reid Hoffman is an investing legend, with 500k Twitter followers and an awe-inspiring track record in funding Silicon Valley unicorns, including Airbnb, Dropbox, Flickr and Facebook. He also served as an ambassador for global entrepreneurship in the Obama government (and Obama appeared on Masters of Scale!)Perfect for readers of Tools of Titans by Tim Ferriss (175k copies sold), No Rules Rules by Reed Hastings and Erin Meyer (57k copies sold), Lean Startup by Eric Ries (200k TPB, 60k PB) and Zero to One by Blake Masters and Peter Thiel (459,000 copies sold)Ten easy lessons on business that anyone can apply, based on exclusive interviews with top CEOs (Facebook, Google, Paypal, Airbnb, Netflix, Spotify, Uber, Twitter, Starbucks, Fiat, Bumble, Instagram) - and a billionaire investor as your guide.

Reid Hoffman is the co-founder of LinkedIn, a partner at Greylock, and widely viewed as one of the most successful investors of all time. A founding board member of PayPal, he is now a board member at Microsoft as well as other companies and nonprofits. He's the host of WaitWhat's award-winning podcast Masters of Scale podcast and the bestselling author of The Startup of You, The Alliance, and Blitzscaling.

June Cohen and Deron Triff are the executive producers of the podcast Masters of Scale and co-founders of WaitWhat, the media company behind the hit podcasts Masters of Scale, Meditative Story, and Spark & Fire. Previously, they led TED's media enterprise, growing TED Talks from its initial concept to an audience of 1 billion.

On his podcast Masters of Scale, Silicon Valley legend Reid Hoffman (founder of LinkedIn, investor at Greylock) sits down with the leaders of the world's most iconic companies, including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram and Microsoft, as well as the bold, disruptive startups - from 23andMe to TaskRabbit, from the Black List to the Bevel razor - solving the problems of the 21st century. In this book, he draws on their most riveting, revealing stories to distil the counterintuitive secrets behind the most extraordinary success stories of our times.

Through vivid storytelling and straightforward analysis, Masters of Scale distils their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a "squirmy no"? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to do the work to keep your profits and values aligned.)

Based on more than 100 interviews, and incorporating new material never aired on the podcast, Masters of Scale offers a unique insider's guide, filled with insights, wisdom, and strategies that will inspire you to reimagine how you do business today.

Masters Of Scale is about more than scaling. At its core, it's a book about how wildly successful people have noticed what others haven't, what they did with those ideas and what they learned along the way despite various setbacks. It's also about how curiosity, perseverance, humility and risk have helped turn seemingly impossible ideas into lucrative businesses. A book to take with you into battle as you build a company or a career. It's full of enjoyable stories, but the killer feature is the sharp insights Reid draws out - specific, memorable, actionable mindsets.Whether you're at a startup or working to drive change within a large organization, the business principles in this book will help you deploy your strategy with creativity, integrity and realism.Reid Hoffman has a talent for getting right to the heart of a business case and turning it into an unforgettable lesson. If you're scaling a company - or if you just love a well-told story - this is a book to savour.To lead with vision and heart, start by listening and learning from others. Using stories to teach lessons, this book is full of solid (and sometimes surprising!) advice that will help accelerate your journey.The advice in this book is both principled and creative, rooted in true stories from a broad group of leaders at many stages of success and across many fields. A generous road map and framework for thinking more wisely about your own growing business.What if, instead of learning from one entrepreneur at a time, you could distil the lessons of many of the greatest founders our time? This book combines memorable stories with actionable insights from world-class leaders to help you turn your biggest, boldest ideas into reality.Starting a business is not for the faint of heart, and it's good to have a team of mentors at your back. Think of this book as a mentorship in 10 chapters, with stories and advice from people you might already admire, as well as people whose journeys are just starting. Reid's skill at keying in on the bombshell insight inside the narrative turns every story into a tool for clearer thinking and bolder moves. You'll come away with at least a couple of new mantras and a new understanding of the how and why of building your business.This book feels like an extended conversation with Reid, full of stories of success and failure, along with insights that can reshape the way you approach a problem going forward. No matter what field you're in, the stories and advice will help you grapple with the choices you make every day as you scale your business.There is no such thing as an overnight success, but you can avoid making some of the same mistakes as those who have walked before you. I highly recommend this book as an insightful and inspiring guide to anyone embarking on an entrepreneurial journey.

With his characteristic wit, Reid Hoffman draws on the full breadth of his experiences as a founder and investor to offer a level of nuance and insight into the entrepreneurial journey - with all its twists and turns - that few others could. Most importantly, he shows how any company of any stripe can bake generosity and social good into their DNA, and how making a positive contribution to the world can be the driving force that helps your company scale.

The antidote for the creeping feeling that the business world is hopelessly out of ideas and awash in get-rich-quick schemes.When you're in the mood for a pep talk, who better to turn to than a well-networked, optimistic mentor who is naturally in your corner?It was surprising to learn-as I did from Reid Hoffman's new book, Masters of Scale-how many of today's top Silicon Valley entrepreneurs are inveterate questioners, driven by curiosity... You need to be a restless learner and a person who's not afraid to question anything-including your own bright ideas... One of the surprises in the Masters of Scale book is seeing how many success stories were born out of failure.

Product Details

Title: Masters of Scale
Author: Reid HoffmanJune CohenDeron Triff
SKU: BK0441577
EAN: 9781787634602
Language: English

About Author

Reid Hoffman CBE is the legendary co-founder of LinkedIn and Silicon Valley serial investor, who currently serves on the boards of Airbnb and Microsoft, and was an early investor in unicorns such as Facebook, Flickr,, Dropbox and Zynga. He is also a New York Times bestselling author.June Cohen is co-producer of the Masters of Scale podcast. Prior to that, she headed up media for TED, building its digital media operations from the ground up, launching TED Talks on the Internet, the TED Open Translation Project and TEDWomen. Before that, June was VP of Content at, the pioneering website from Wired magazine.Deron Triff is co-producer of the Masters of Scale podcast. Prior to that, he served on the executive team at TED where he built nearly 100 partnerships that grew the brand's audience to over 100 million per month. He previously served as Vice President of Digital Ventures for PBS.

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