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Messengers: Who We Listen To, Who We Don't, And Why

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why are self-confident ignoramuses so often believed? why are thoughtful experts so often given t... Read More

Product Description

why are self-confident ignoramuses so often believed? why are thoughtful experts so often given the Cold shoulder?
And why do apparently irrelevant details such as a person’s height, their relative wealth, or their face book photo influence whether or not we trust what they are saying? when deciding whether or not someone is worth listening to, we think We carefully weigh their words and arguments. But those are far from being the only factors that hold sway with us. In this ground-breaking new book behavioural experts Stephen Martin and Joseph marks pinpoint the eight powerful traits that determine who gets heard and who gets ignored. They show how such apparently irrelevant details as a person’s appearance or their financial status influence our response to what they have to say, regardless of its wisdom or foolishness. They explain how trust is won, even when it may not be deserved. They analyse the nature of the charismatic speaker and the Verbal and physical cues they employ. And they demonstrate how the tiniest of signals – from the shoes we Wear, to the pitch of our voice and the warmth of our smile – can transform how others perceive us and so determine whether they are prepared to pay heed to what we have to say. Above all, Martin and marks show how looking and sounding right is often far more persuasive than actually being right. In a world of ambiguity, uncertainty and fake news they compellingly demonstrate how, increasingly, the Messenger

Product Details

Title: Messengers: Who We Listen To, Who We Don't, And Why
Author: Martin Stephen
Publisher: Random House UK
ISBN: 9781847942364
SKU: BK0438236
EAN: 9781847942364
Language: English
Binding: Hardcover
Reading age : All Age Groups

About Author

Stephen Martin (Author) Steve Martin is the CEO of INFLUENCE AT WORK (UK). Together with Dr Noah Goldstein and Dr Robert Cialdini he is co-author of the New York Times, Wall Street Journal and Business Week International bestseller Yes! 50 Secrets from the Science of Persuasion, which to date has sold a million copies and has been translated into 26 languages. Yes! was long-listed for the Royal Society’s annual prize for science writing and featured in Harvard Business Review’s prestigious ‘Breakthrough Ideas for Business’ list. Steve’s work has featured in broadcast and print media across the world, including BBC TV and Radio, MSNBC, The Times, Sunday Telegraph, Guardian, New York Times and Wired. Over 2 million people read his regular business columns, including his ‘Persuasion’ page in the British Airways inflight magazine and his features for the Harvard Business Review. He is a guest lecturer on executive education programmes at the London School of Economics, the Judge Business School, Cambridge, and Harvard Business School. Joseph Marks (Author) Joseph Marks is a doctoral researcher at University College London. His research focuses on people’s perceptions of themselves and how their environment and others influence their cognition and decisions. He holds a Master’s degree in Social Cognition from University College London and an undergraduate degree in Psychology from the University of Birmingham. His research with INFLUENCE AT WORK has been applied across a variety of business and public policy settings, including financial regulation, healthcare and public transport.

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