Freewheeling and profane ... Wylie covers plenty of ground, explaining in illuminating and often scary detail how Cambridge Analytica exploited the data to create Facebook pages that would needle "neurotic, conspiratorial citizens", propagating an outraged solidarity.'
Jennifer Szalai, New York Times
What if you could peer into the minds of an entire population? What if you could target the weakest with rumours that only they saw?
In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real.
The firm was created to launch the then unknown Steve Bannon's ideological assault on America. But as it honed its dark arts in elections from Trinidad
