A look at the ubiquitous new business model, the platform, that's taking over the economy - and our digital lives.What do Google, Snapchat, Tinder, Amazon and Uber have in common, besides soaring market share? They're platforms--a new business model that has quietly become the only game in town, creating vast fortunes for its founders while dominating everyone's daily life. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people.
The Internet today is awash with platforms--Facebook is responsible for nearly 25 percent of total Web visits and the Google platform crash in 2013 took about 40 percent of Internet traffic with it. Representing the ten most trafficked sites in the U.S., platforms are also a global phenomenon; in China, they hold the top eight spots in web traffic rankings.The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other; melding the digital and physical worlds and blurring distinctions between "offline" and "online." These platform giants are expanding their influence from the digital world to the whole economy. Yet, few people truly grasp the radical structural shifts of the last ten years. In Modern Monopolies, Alex Moazed and Nicholas L. Johnson tell the definitive story of what has changed and what that means for businesses today and how managers, entrepreneurs and business owners can adapt and thrive in this new era.
Modern Monopolies: What It Takes to Dominate the 21st Century Economy