Power Play: Elon Musk Tesla and the Bet of the Century [Paperback] Higgins Tim

The perfect follow-up to the phenomenal ELON MUSK by Ashlee Vance -- we have shipped over 600k copies; and for fans of fast-paced business stories such as Brad Stone's THE EVERYTHING STORE (shipped over 150k copies) and BARBARIANS AT THE GATE (shipped over 100k copies).READS LIKE A THRILLER -- fascinating, revealing writing makes the story race off the pagePERFECT CREDENTIALS -- Tim Higgins is uniquely well-placed, as a Wall St Journal reporter who covers the tech world in San Francisco but spent a decade covering the auto industry. He can tie together these two worlds to show how Tesla are trying to change the gameTIM HIGGINS is an automotive and technology reporter for the Wall Street Journal. He appears regularly as a contributor on CNBC, his writing has won several awards from the Society for Advancing Business Editing and Writing, and he is a five-time finalist for the Livingston Awards. https://twitter.com/timkhigginsA masterclass in narrative journalism... with inside-the-room detail and color that give it a cinematic feelCompulsively readable... lively, fun and insightfulTim Higgins's electric narrative takes us through Tesla's every hairpin turn.... [A] case study on the thin line between madness and genius'A deeply reported and business-savvy chronicle of Tesla's wild ride'Compelling and deeply reported... An exceptional work of business journalismSimultaneously inspirational and troubling, revealing Elon Musk's risky scrambles to invent the future he's constantly promising to deliverReaders fascinated by the hype of Tesla history will find a gold mine of facts and foibles in this immersive analysis"Exemplary...[Higgins] has interviewed hundreds of people associated with Tesla, both past and present. He knows the financial story like the back of his hand. in-depth and well-balanced ... a sometimes appalling, occasionally inspiring, and always entertaining sagaA well-documented and comprehensive look at Tesla, Elon Musk, and the people involved with its creation and successes

[A] sweeping history of the electric-car juggernaut... [Higgins is] right on the button, every time

Tense, detailed and well-crafted... Power Play is a business thriller for realOutstanding... a deep dive into the nuts and volts of TeslaThe tale of Tesla's ascent is inherently dramatic and compellingly told

A riveting saga...Power Play reads like a novel

Eminently readable...A must-read for any fan or critic

*A Wall Street Journal Business Bestseller*
'A deeply reported and business-savvy chronicle of Tesla's wild ride' --Walter Isaacson
'A masterclass in narrative journalism' --Bradley Hope
'Exemplary' --The Times
'An exceptional work' --Washington Post



Inside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the world's greatest car and the race to drive the future.

Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary and to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets and his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car.

When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential and they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition.

Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics repeatedly taking the company he had funded himself to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three?

Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds... and changed the future.