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Practical Thinking

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Description

Edward de Bono continues to sell well, especially in export - How to Have a Beautiful Mind (2004)... Read More

Product Description

Edward de Bono continues to sell well, especially in export - How to Have a Beautiful Mind (2004) has sold over 200k copies and How to Have Creative Ideas (2007) has sold over 50k copies. His Lateral Thinking: A Textbook of Creativity (Penguin 2000) has sold over 20k copies (TCM). Together his books have sold over 1 million copies worldwide.Practical Thinking is a classic de Bono which we are putting back into print for the first time since the 1990s as part of a de Bono backlist initiative.De Bono has an almost cult-like following all over the world.

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard.

In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.

www.debono.com

In Practical Thinking de Bono’s theme is everyday thinking, how the mind actually works – not how philosophers think it should. Based on the results of his famous Black Cylinder Experiment (a critical thinking task that asks participants why they think a black cylinder falls over), de Bono explores the four practical ways of being right. From there he picks out and names the five levels of understanding – and the five major mistakes in thinking.

From memes and Instagram to twitter and bestselling books like Mistakes I Made At Work, mistakes – and what we can learn from them – are a hot topic. With Edward you’ll learn exactly why we all make them.

Product Details

Title: Practical Thinking
Author: Edward de Bono
SKU: BK0290896
EAN: 9781785041112
Language: English

About Author

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard.

In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.

www.debono.com

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