There are no items in your cart

Enjoy Free Shipping on orders above Rs.300.

Purple Cow

₹ 499

(Inclusive of all taxes)
  • Free shipping on all products.

  • Usually ships in 1 day

  • Free Gift Wrapping on request

Description

In the bestselling and groundbreaking tradition of Ogilvy on Advertising and The Tipping Point by... Read More

Product Description

In the bestselling and groundbreaking tradition of Ogilvy on Advertising and The Tipping Point by Malcolm Gladwell.Exclusive new material for paperback edition will include UK case studiesOnline features at www.sethgodin.com/purple'It's a must read' Marketing MagazineSeth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.

Product Details

Title: Purple Cow
Author: Seth Godin
SKU: BK0030099
EAN: 9780141016405
Language: English
Binding: Paperback

About Author

Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)

Recently viewed