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Release date: 1 March 2023
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Sellebrities is an amalgam of a series of articles written by Dr. Sandeep Goyal for The Economic ... Read More

Product Description

Sellebrities is an amalgam of a series of articles written by Dr. Sandeep Goyal for The Economic Times’ Brand Equity under the banner of ET Friday Premieres.

Sellebrities contains erudite, well-researched and insightful pieces on Amitabh Bachchan, Ranveer Singh, Akshay Kumar, Ayushmann Khurrana, Sonu Sood, Virat Kohli, the beauties of Bollywood, the heroes of Bollywood, the cricketing heroes of India … and chefs as celebrities. Dr. Goyal combines his vast personal knowledge of the subject with his many years of professional interface with famous celebrities, and his research from his doctoral studies to analyse which celebrity brand is headed where. The articles are replete with consumer data and a keen understanding of the attributes and strengths of the celebrity in the context of a brand life cycle.

Well illustrated, and easy to read, an additional feature of the book is the top-line of the 
IIHB TIARA Report on India’s Most Trustworthy, India’s Most Sexy, India’s Most Beautiful, India’s Most Versatile … and more.

Some of Dr. Goyal’s past columns that focus on key celebrities are also included in 
Sellebrities and make for interesting reading.

Product Details

Title: Sellebrities
Author: Dr. Sandeep Goyal
Publisher: Stature
SKU: BK0477048
EAN: 9789394887138
Number Of Pages: 264
Language: English
Binding: Hardcover
Reading age : 15 years and up
Country Of Origin: India
Release date: 1 March 2023

About Author

Dr. Sandeep Goyal has been in the advertising and media business for 38 years now – across JWT, Trikaya Grey, DDB Mudra, Rediffusion, Zee and Dentsu. He is currently Managing Director of both Rediffusion and Everest; and Chairman of the Mogaé group.

A PhD and an MBA from FMS-Delhi, Dr. Goyal is a gold medallist in English Literature from Panjab University. He is also an alumnus of Harvard Business School, having successfully completed the prestigious OPM program.

Dr. Goyal is one of India’s most widely read business columnists and has authored eight books.

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