Sellebrities is an amalgam of a series of articles written by Dr. Sandeep Goyal for The Economic Times’ Brand Equityunder the banner of ET Friday Premieres.
Sellebrities contains erudite, well-researched and insightful pieces on Amitabh Bachchan, Ranveer Singh, Akshay Kumar, Ayushmann Khurrana, Sonu Sood, Virat Kohli, the beauties of Bollywood, the heroes of Bollywood, the cricketing heroes of India … and chefs as celebrities. Dr. Goyal combines his vast personal knowledge of the subject with his many years of professional interface with famous celebrities, and his research from his doctoral studies to analyse which celebrity brand is headed where. The articles are replete with consumer data and a keen understanding of the attributes and strengths of the celebrity in the context of a brand life cycle.
Well illustrated, and easy to read, an additional feature of the book is the top-line of the IIHB TIARA Report on India’s Most Trustworthy, India’s Most Sexy, India’s Most Beautiful, India’s Most Versatile … and more.
Some of Dr. Goyal’s past columns that focus on key celebrities are also included in Sellebrities and make for interesting reading.
Dr. Sandeep Goyal
Number Of Pages:
Reading age :
15 years and up
Country Of Origin:
1 March 2023
Dr. Sandeep Goyal has been in the advertising and media business for 38 years now – across JWT, Trikaya Grey, DDB Mudra, Rediffusion, Zee and Dentsu. He is currently Managing Director of both Rediffusion and Everest; and Chairman of the Mogaé group.
A PhD and an MBA from FMS-Delhi, Dr. Goyal is a gold medallist in English Literature from Panjab University. He is also an alumnus of Harvard Business School, having successfully completed the prestigious OPM program.
Dr. Goyal is one of India’s most widely read business columnists and has authored eight books.