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Serious Creativity

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Description

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from C... Read More

Product Description

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard.

In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.

www.debono.com

If you want to be the best, focus on your most valuable asset: the power of your creative mind

As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to:

be creative on demand with de Bono's step-by-step approach

add value to ideas and turn them into financial assets

boost creativity with the power of lateral thinking

break free from old ways of thinking with creative challenging

The master of creative thinking
  • 1: About the Author
  • 2: Introduction
  • 1: THE NEED FOR CREATIVE THINKING
    • 2: Take-away Value 15
    • 3: The Theoretical Need for Creativity
    • 4: The Practical Need for Creativity
    • 5: Information and Creativity
    • 6: Misperceptions About Creativity
    • 7: Sources of Creativity
    • 8: Lateral Thinking
    • 9: Perception and Processing
    • 10: Design and Analysis
    • 11: The Uses of Creative Thinking
  • 2: LATERAL THINKING TOOLS AND TECHNIQUES
    • 12: The Six Thinking Hats
    • 13: The Creative Pause
    • 14: Focus
    • 15: Challenge
    • 16: Alternatives
    • 17: The Concept Fan
    • 18: Concepts
    • 19: Provocation
    • 20: Movement
    • 21: Setting Up Provocations
    • 22: The Random Input
    • 23: Sensitizing Techniques
    • 24: Application of the Lateral Thinking
    • 25: Techniques
    • 26: Harvesting
    • 27: The Treatment of Ideas
    • 28: Formal Output
    • 29: Group or Individual
  • 3: THE APPLICATION OF CREATIVE THINKING
    • 30: Application
    • 31: Everyday Creativity/Specific Creativity
    • 32: The Creative Hit List
    • 33: Introduction of Creativity
    • 34: Responsibility
    • 35: Structures and Programmes
    • 36: Training
    • 37: Formats
    • 38: Evaluation
    • 39: Summary
  • 4: Appendices
    • 1: The Lateral Thinking Techniques
    • 2: Notes on the Use of the Lateral Thinking Techniques
    • 3: Harvesting Checklist
    • 4: Treatment of Ideas Checklist
  • 40: Index

Product Details

Title: Serious Creativity
Author: Edward de Bono
SKU: BK0020152
EAN: 9780091939700
Language: English

About Author

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard.

In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.

www.debono.com

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