SERVE: Business from the heart – The SHOPPERS STOP way

For uncountable years, most Indians shopped at standalone stores – until 1991, when Shoppers Stop made its debut. It introduced modern retail and changed the experience of shopping forever. Shoppers Stop introduced the concept of experiential shopping by converting vendors into partners and competitors into collaborators.

But SERVE is more than just the story of this retail revolution. It’s a fascinating tale of how the spirit of service encompassed a store, a brand and a company, and evolved into building communities in the retail space and in the world of service. SERVE tells of how a business run from the heart doesn’t just result in huge revenues – it creates unforgettable memories, making that business a forever-brand to reckon with.

A compelling narrative of the Indian retail revolution.

Commendations:

The book illustrates the meaning of authentic, selfless service. Anita Dongre, Founder, AND

An extremely powerful story of innovation and leadership. Loved it! Anuj Puri, Founder and Chairman, ANAROCK

SERVE is the most definitive chronicle of modern Indian retail. Ashish Dikshit, Managing Director, ABFRL

SERVE shares timeless business wisdom. Hari Menon, Co-founder and CEO, Big Basket

There is magic in the pages of this book. Harish Bhat, Former Brand Custodian, Tata Sons

It’s an inspiring read for everyone with a message: ‘No dream is unattainable’. Harsh Mariwala, Founder and Chairman, Marico

This book is a must-read for anyone aspiring to lead a business in India. Kishore Biyani, Founder, Future Group

SERVE is a must-read for anyone eager to learn the art of building a strong brand and creating a lasting business. Mithun Sacheti, Founder, Caratlane

Good retailing is simple, sincere and honest, but it is also hard to do. SERVE epitomises this through Nagesh’ s personal journey. Neville Noronha, CEO, DMart

When Nagesh initiated RAI, I knew this movement would elevate retail in India. This book poignantly details this aspect of retail and of life. Noel Tata, Chairman, Trent Ltd

SERVE is a remarkable chronicle, rich with valuable lessons for today’ s startups. Peyush Bansal, Founder, Lenskart

SERVE shows us that true success is in the relationships we build, and the communities we nurture through heartfelt service. Ravi Venkatesan, Former Chairman, Microsoft India

This beautiful book will bring both, learning and humanity, to all who are lucky enough to read it. Simon Susman, Honorary President, Woolworths, South Africa