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Sex Sells!: The Media's Journey From Repression To Obsession

Release date: 22 September 2004
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Description

In 1953 when Lucille Ball became pregnant, the censors required the characters on I Love Lucy to ... Read More

Product Description

In 1953 when Lucille Ball became pregnant, the censors required the characters on I Love Lucy to say only that the wacky redhead was in the family way-they feared the word pregnant might conjure up, in the minds of viewers, images of a man and woman having sexual intercourse. Now, some fifty years later, from giant billboards featuring nearly nude models in Times Square to Bill Clintons creative definition of sex to Madonna and Britneys prime-time kiss, sex pervades virtually every aspect of public life, including the films and television programs we watch, the music we listen to, and the racy ads that bombard us. What happened?Through lively prose and engaging examples, Sex Sells! illuminates this arc from repression to obsession vis--vis changing sexual mores during the last five decades. Not only does the author examine how a broad range of media genres have reflected this libidinous journey, but he also shows how the media have played a leading role in propelling the Sexual Revolution. Whether it was the decision by Cosmo editor Helen Gurley Brown to run a photo of a nude Burt Reynolds in 1972 or the recent success of Showtimes sexually explicit Queer as Folk, the media have led the charge in bringing sex into the mainstream. Along the way, what the author terms sexual literacy has become vital, especially for young media consumers. For Rodger Streitmatter, unlike many critics, believes that much of the medias sexual content is beneficial, as it gives parents and educators a jumping-off point from which to discuss such matters as AIDS, sexual identity, and sexual mores. In this age of continuing sexual liberation, such a viewpoint seems especially important and timely.

Product Details

Title: Sex Sells!: The Media's Journey From Repression To Obsession
Author: Rodger Streitmatter
Publisher: WESTVIEW PRESS
SKU: BK0193757
EAN: 9780813342481
Number Of Pages: 304
Language: English
Binding: Paperback
Release date: 22 September 2004

About Author

Rodger Streitmatter is the author of "Outlaw Marriages: The Hidden Histories of Fifteen Extraordinary Same-Sex Couples" (Beacon Press, 2012). He is a journalist and cultural historian whose work explores how the media have helped to shape American culture. He is currently a professor in the School of Communication at American University and is the author of seven previous books. Photographer Copyright Credit Name: Jeff Watts, 2011.

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