{"product_id":"sky-high-the-indigo-story","title":"Sky High : The Indigo Story","description":"\u003cp\u003eIn 2006, IndiGo was one of the late entrants into the low-cost airline business in India. The market already had many strong players by then-several of them new-including Captain Gopinaths Air Deccan, Ajay Singhs SpiceJet, Vijay Mallyas Kingfisher Airlines and Wadia Groups GoAir. In the next seventeen years, while some struggled and others were grounded, IndiGo became not only the largest airline in the country, but also the most valuable in the history of Indian aviation. No other Indian airline has come close to matching these numbers since Indian aviation took off in 1932 with J.R.D. Tatas Air India.\u003c\/p\u003e","brand":"Crossword.in","offers":[{"title":"Default Title","offer_id":48546254291161,"sku":"BK0529336","price":570.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/3066\/9017\/files\/71VI7enOPAL._SL1500.jpg?v=1776515991","url":"https:\/\/www.crossword.in\/products\/sky-high-the-indigo-story","provider":"Crossword.in ","version":"1.0","type":"link"}