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Product Description
Dheeraj Sharma is a professor and chairperson of marketing at the Indian Institute of Management, Ahmedabad. Sharma earned his doctoral degree with a major in marketing and a double minor in psychology and quantitative analysis from Louisiana Tech University, USA. He has taught and presented research papers at numerous education institutions in North America, Europe and Asia. Sharma has authored over a hundred papers and five books on marketing, consumer behaviour, B2B marketing management, cross-cultural research and leadership. He has four upcoming books on international business, sport marketing management, healthcare and talent management in India.
Narayan Singh Rao was a PGPX student at IIM-Ahmedabad. He is the founder and CEO of the
start-up the Indian Iris.
Product Details
Title: | Swinging the Mandate |
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Author: | Dheeraj SharmaNarayan Singh Rao |
SKU: | BK0362326 |
EAN: | 9788184007602 |
Language: | English |
Binding: | Paperback |