{"product_id":"swinging-the-mandate-developing-and-ma-developing-and-managing-a-winning-campaign-paperback-dheeraj-sharma-and-narayan-singh-rao-2","title":"Swinging The Mandate","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eSwinging The Mandate\u003c\/b\u003e Is A First-Of-Its-Kind Examination Of Political Campaign Management In India. Co-Authored By Dheeraj Sharma, Professor And Chair Of Marketing At Iim Ahmedabad, And Narayan Singh Rao, Founder Of The Indian Iris, The Book Blends Rigorous Research With Engaging Case Studies To Reveal How Modern Campaigns Are Planned, Executed, And Measured. Aimed At Students Of Political Science, Marketing, Public Policy, And Campaign Practitioners, \u003cb\u003eSwinging The Mandate\u003c\/b\u003e Offers Accessible Insights Into How Marketing Principles Shape Electoral Outcomes, With A Thoughtful, Educational Tone That Invites Curiosity And Practical Understanding.\u003c\/p\u003e \u003cp\u003eWritten With Clarity And Pace, The Book Weaves Theory And Practice Through Real Election Stories. It Is Structured Around Core Concepts Of Campaign Strategy And Then Builds Toward Practical Playbooks—From Messaging And Branding To Voter Targeting And Field Operations. Each Chapter Uses Crisp Case Studies And Data-Backed Analyses To Show What Works In Indian Campaigns And Why, Making Complex Ideas Approachable And Engaging. The Narrative Highlights The 2014 General Elections And The 2015 Delhi Elections, Offering Readers A Window Into How Sophisticated Campaign Management Unfolds In Real-World Politics.\u003c\/p\u003e \u003cp\u003eReaders Will See How Star Campaigners Are Developed, How A Political Party’S Marketing Mix Is Assembled, And How Campaigns Are Won In India, With Cross-Border Examples From Europe And North America To Illustrate Universal Marketing Principles In Action. Whether You Are A Student, A Professional, Or A Politics Enthusiast, The Accessible Prose And Practical Takeaways Make The Book Useful As A Classroom Reference Or A Thoughtful Guide For Practitioners Seeking Fresh Insights Into Campaign Strategy.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eIn-Depth Case Studies\u003c\/b\u003e From India’S 2014 General Elections And The 2015 Delhi Elections\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eCross-Cultural Comparisons\u003c\/b\u003e With European And North American Campaigns\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eCampaign-Building Frameworks\u003c\/b\u003e Showing How Star Campaigners Are Developed\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eMarketing Mix For Political Parties\u003c\/b\u003e Including Messaging, Branding, And Voter Targeting\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eAccessible, Research-Backed Writing\u003c\/b\u003e With Practical Takeaways For Students And Practitioners\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eBy The End, Readers Will Gain A Clear Lens For Analyzing How Campaigns Win, Understand The Role Of Marketing In Politics, And Carry Away Actionable Ideas For Evaluating Or Designing Campaigns. \u003cb\u003eSwinging The Mandate\u003c\/b\u003e Leaves Readers Feeling Informed, Confident, And Inspired To Think Critically About Electoral Strategy—Not Just In India, But In Global Contexts As Well.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Crossword.in","offers":[{"title":"Default Title","offer_id":46484279754969,"sku":"BK0362326","price":380.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/3066\/9017\/products\/penguin-random-house-india-books-default-title-swinging-the-mandate-developing-and-ma-developing-and-managing-a-winning-campaign-paperback-dheeraj-sharma-and-narayan-singh-rao-40375516365017.jpg?v=1775118104","url":"https:\/\/www.crossword.in\/products\/swinging-the-mandate-developing-and-ma-developing-and-managing-a-winning-campaign-paperback-dheeraj-sharma-and-narayan-singh-rao-2","provider":"Crossword.in ","version":"1.0","type":"link"}