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The Big Book of Letterheads

Release date: 22 May 2007
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Description

Although email has overtaken written communication in business, letterhead design is just as vita... Read More

Product Description

Although email has overtaken written communication in business, letterhead design is just as vital as ever. Since business letters are mailed less frequently, each one sent has the opportunity to have a greater impact on the reader that it would have in the preinternet era. Todays designers are challenged to create a letterhead (and letterhead set) that will accomplish the following: make a positive first impression for the business; be an appropriate design for the firms personality and corporate culture; and leave a lasting impression in the mind of the recipient. In addition, the letterhead set will usually contain an envelopeone which ideally says open me first. THE BIG BOOK OF LETTERHEADS includes nearly 400 letterhead sets, all selected for their ability to inspire the reader and provide countless brainstorming ideas.

Product Details

Title: The Big Book of Letterheads
Author: David E. Carter
Publisher: COLLINS PR
SKU: BK0013102
EAN: 9780061255700
Number Of Pages: 384
Language: English
Binding: Paperback
Release date: 22 May 2007

About Author

David E. Carter is the top selling producer of "creative compilation" books in the history of graphic design. He has more than 110 books in print on the topics of logos, graphic design and advertising. David produced the very first logo book as a self-described "kid in my twenties" and that launched a large increase in interest in "creative compilation" books. He originally self-pulbished his first 8 books. Afterwards, his books were published by Art Direction Book Co. of New York City from 1977-2006. His books were published by HarperCollins from 1996 through 2008, when he returned to film making. He is now producing documentaries "for causes that excite me." In addition to his work in books, David is a multiple Clio Award winner for his advertising campaigns. His work in television production has won seven Emmy Awards. His recent documentary - one that he calls "my love poem to baseball" - was screened at the Baseball Film Festival at the National Baseball Hall of Fame at Cooperstown, New York in 2010.

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