The ad apocalypse is upon us. Today millions are downloading ad-blocking software and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed--a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay--yes, pay--to see them.