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The Heart Of Story

Release date: 2017
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Description

Most messages and value- points shared across the boardroom table get lost in the din of depthles... Read More

Product Description

Most messages and value- points shared across the boardroom table get lost in the din of depthless, digital, corporate jargon. Managers and leaders across the world spend frustrating hours trying to make a points and trying to make it stick until action and results are achieved.
The answer lie in using the dynamics of old- fashioned storytelling which connects with, engages and influences listeners at a subjective, emotional and a primal level. Corporate storytelling is not just an inborn gift or an acquired art but has clear- cut, scientific and neuro- psychological reasons for its success and long- term impact on business conversations.

Product Details

Title: The Heart Of Story
Author: Raju Mandhyan
Publisher: Embassy Books
ISBN: 9789386450142
SKU: BK0431980
EAN: 9789386450142
Number Of Pages: 148 pages
Language: English
Place of Publication: Mumbai
Binding: Paperback
Release date: 2017

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