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The Learning Trap : How Byju’S Took Indian Edtech For A Ride

Release date: 19 December 2023
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Description

Byju’s went from being a oneman coaching centre to being an education technology pioneer with mil... Read More

Product Description

Byju’s went from being a oneman coaching centre to being an education technology pioneer with millions downloading its learning app and signing up for its courses. Its innovative marketing strategy, built around the ‘Fear of Missing Out’, made it into a household name. It built a huge brand and went global, claiming a dizzying valuation of $22 billion. But today, saddled with governance, ethical and financial issues, Byju’s is symbolic of all that is wrong with the edtech industry.

Pradip K. Saha broke most of the news stories about Byju’s. In this book, he offers a meticulous analysis of the company and its charismatic founder, alongside the history, the successes and the missteps, based on his reportage and deep research. This is a mustread for anyone interested in edtech, and in the dizzying rise and fall of India’s most famous unicorn.

 

Product Details

Title: The Learning Trap : How Byju’S Took Indian Edtech For A Ride
Author: Pradip K. Saha
Publisher: Juggernaut Publication
SKU: BK0485500
EAN: 9789353452322
Number Of Pages: 280
Language: English
Binding: Paperback
Country Of Origin: India
Release date: 19 December 2023

About Author

Pradip K. Saha is a journalist and writer. He is a cofounder of The Morning Context, where he writes primarily on education technology, but also on mobility and the gig economy. His prior associations include the Deccan Chronicle and Mint

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