With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it big! This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges. You can learn more about: - the importance of marketing in modern business - transforming your challenges into opportunities - marketing mistakes to avoid while starting a new business - navigating your brand journey to reach the maximum potential - understanding the right marketing context to scale new heights The Marketing Gita draws an analogy between the worlds of marketing and stories from ancient Indian scriptures, to trace the journey of a brand from its birth to the end, as also its trials and triumphs.
Dr. Prateek Maheshwari is working as a faculty in Marketing Area at the Indian Institute of Foreign Trade (IIFT), New Delhi. A passionate teacher and mentor, he has over a decade of academic and more than two years of corporate experience. He is an avid reader, adept writer and a hodophile.
Sagar Venkateshwar, an MBA graduate from IIFT Delhi and a B.Tech holder from NIT Patna, intertwines his varied creative pursuits. Amidst his scribbles and imaginative musings, his debut Untold Myths of India was born. His second book Vampire's Vanity was an Amazon #1 bestseller. His blog, 'Marketing Raven,' weaves an intricate web of curated stories and insights from the world of marketing and business.