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The Marketing Whitebook 2013- 14: Decoding Diversity

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About the Book :India, with its size and heterogeneity, is a highly complex marketplace. It is ma... Read More

Product Description

About the Book :

India, with its size and heterogeneity, is a highly complex marketplace. It is made up of many polymarkets and micromarkets and diverse consumer groups. What drives buying behaviour among these different groups? What are the new touchpoints? Where are the new opportunities? The ninth edition of BW|Businessworld's Marketing Whitebook attempts to answer these questions and decode India's diversity. This handy manual is based on current studies from the country's best-known consulting firms and market research agencies. Anchored by perceptive columns from experts, this easy-to-navigate volume is divided into three broad sections:

 

 

    •     The Indian Marketscape: A macro view of the country, giving an economic, social, and infrastructural picture of this nation

 

    •     People and Places: Meet the diverse Indian consumer, and what drives her choices

 

    •     Changing Consumption Patterns: A look at the changing dynamics that will shape the future of the Indian marketplace

 

 

 

Product Details

Title: The Marketing Whitebook 2013- 14: Decoding Diversity
Publisher: Business Standard Ltd
ISBN: 9789381425053
SKU: BK0431039
EAN: 9789381425053
Language: English
Binding: Paperback

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