{"product_id":"the-martech-playbook","title":"The MarTech Playbook","description":"\u003cp\u003eThe MarTech Playbook A Practical Guide to Data, Automation \u0026amp; AI for Scalable Marketing Marketing has evolved, but many teams still struggle with disconnected tools, unclear ROI, and scattered data. The MarTech Playbook is a practical guide for marketers, CMOs, and growth leaders who want to build smarter, scalable, and customer-driven marketing systems using data, automation, and AI. Ideal for CMOs, marketing leaders, growth managers, founders, and consultants. What This Book Helps You Do This book helps you move from tool overload to a clear MarTech strategy that aligns marketing technology with real business goals. You will learn how to: - Build a future-ready MarTech stack - Connect data, automation, and customer experience - Scale marketing without adding complexity - Shift from campaign execution to outcome-driven marketing Turn Marketing Data into ROI Stop guessing what works. This book shows you how to use marketing data to make confident decisions and prove impact. You will understand: - Attribution models that are easy to apply - KPIs and dashboards that matter - ROI frameworks that link marketing to revenue By the end of this book, you will be able to design a clear MarTech roadmap and measure marketing like a business leader. Master Automation \u0026amp; AI the Right Way Automation and AI should simplify marketing, not complicate it. This book helps you: - Apply smart marketing automation at scale - Use AI-driven insights responsibly - Maintain personalization while improving efficiency The frameworks are drawn from real enterprise and startup marketing transformations. A Practical Playbook for Marketing Leaders This is not theory or tool hype. Inside the book you will find: - Real-world frameworks and decision paths - Step-by-step guidance you can apply immediately - Clear thinking to lead marketing as a growth and revenue function Who This Book Is For - CMOs and marketing leaders - Growth and performance marketers - Marketing operations professionals - Founders and startup leaders - MBA and executive MBA students - Consultants and digital transformation teams About the Author Dr. Ashish Bajaj is an award-winning marketing leader with over 15 years of experience across healthcare, technology, and digital transformation. He has led high-impact marketing initiatives at Narayana Health, MediBuddy, Ola, and Microsoft, and is known for data-led creativity and purpose-driven marketing. This is not just a book on MarTech. It is a roadmap to becoming a technology-empowered marketing and revenue leader.\u003c\/p\u003e","brand":"Crossword.in","offers":[{"title":"Default Title","offer_id":50629177999577,"sku":"9789349299146","price":1349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/3066\/9017\/files\/The-Martech-Playbook-Final.png?v=1791462658","url":"https:\/\/www.crossword.in\/products\/the-martech-playbook","provider":"Crossword.in ","version":"1.0","type":"link"}