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The New Brand You: How to Wow in the New World of Work

Release date: 16 March 2023
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Description

In person and online, discover the best way to position and market yourself in the new world of w... Read More

Product Description

In person and online, discover the best way to position and market yourself in the new world of work.

 

 

 

Product Details

Title: The New Brand You: How to Wow in the New World of Work
Author: Catherine Kaputa
Publisher: John Murray Publishers Ltd
SKU: BK0473910
EAN: 9781399804066
Number Of Pages: 336
Language: English
Binding: Paperback
Country Of Origin: India
Release date: 16 March 2023

About Author

Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.

Catherine Kaputa is an award-winning author, keynote speaker and personal branding guru. She is the founder of SelfBrand, a NYC-based personal branding company (www.selfbrand.com ). Catherine has given branding presentations and conducted employee workshops at many of today's most innovative companies such as Google, Microsoft, PepsiCo, Intel, Merck, Unilever and Citi. Originally trained as an art historian at Harvard, Catherine decided to follow her dream of being part of the dramatic changes taking place in the world of marketing and advertising. From Madison Avenue to Wall Street to the halls of academe, she perfected how to brand and market products, places and companies. Catherine learned brand strategy under Al Ries and Jack Trout at Trout & Ries Advertising. She led the award-winning "I Love New York" campaign at Wells Rich Greene. For over ten years she was SVP, Director of Advertising and Brand at Citi Smith Barney, and taught advertising at NYU's Stern School of Business. Yet Catherine discovered that the most important application for branding is not products, places and companies - it's for individuals to define and own their career identity. Personal branding is especially important in the new world of work, the topic of her new book, The New Brand You: How to Wow in the New World of Work out on November 15, 2022 (Thenewbrandyoubook.com). Her book, "You Are a Brand (youareabrandbookcom), won the Ben Franklin award for Best Career Book and was a top 10 business book in China. Catherine is also active as a speaker and workshop leader on women's leadership, the topic of her book: Women Who Brand, www.womenwhobrand.com ). Here book for entrepreneurs on building a business brand is Breakthrough Branding, which won the Silver Medal in the Book of the Year Awards 2012, Business Category. For more information, check out catherinekaputa.com or contact her at catherie@selfbrand.com. Visit www.selfbrand.com. Catherine blogs at www.artofbranding.com. You can follow her at www.twitter.com/CatherineKaputa, https://www.instagram.com/catherine.kaputa/, Linkedin/in/CatherineKaputa and Facebook/SelfBrand.

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