What Globalization Now Means for Your Business
Executives can no longer base their strategies on the assumption that globalization
will continue to advance steadily. But how should they respond to the growing
pressures against globalization? And what can businesses do to control their destinies
in these times of uncertainty?
In The New Global Road Map, Pankaj Ghemawat separates fact from fiction by giving
readers a better understanding of the key trends affecting global business. He also
explains how globalization levels around the world are changing and where they are
likely to go in the future. Using the most up-to-date data and analysis, Ghemawat
dispels today's most dangerous myths and provides a clear view of the most critical
issues facing policy makers in the years ahead.
Building on this analysis, with examples from a diverse set of companies across
industries and geographies, Ghemawat provides actionable frameworks and tools to
help executives revise their strategies, restructure their global footprints, realign their
organizations and rethink how they work with local governments and institutions.
In our era of rising nationalism and increased skepticism about globalization's
benefits, The New Global Road Map delivers the definitive guide on how to compete
profitably across borders.
