Sustained growth is the result of a continuous reinvention process and successful companies, brands, and individuals refuse to sit still. Yet most organizations languish until it's too late, shielding previous success rather than inventing new business models and then scrambling for a turnaround strategy when they have a near-death experience. But research shows that only 10% of organizations that have stumbled enough to necessitate a turnaround effort ever regain their market leadership. How can any organization make reinvention a permanent part of their business plan to ensure they stay ahead of the competition?
