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The Sephora Story

Release date: 5 October 2020
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Description

What can you learn from the most successful companies in the world? The sephora story will help y... Read More

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Product Description

What can you learn from the most successful companies in the world? The sephora story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere. Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It's where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It's the cosmetic birthplace for the iconic Kardashian contour. And it's a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry. The sephora story teaches readers how sephora was born in Paris in 1970 and has exploded since it opened its first North American store in 1997. Now, with at least one store in almost every mall, you may find yourself fighting to navigate the store. But it's just makeup, right? Wrong.

Product Details

Title: The Sephora Story
Author: Mary Curran-Hackett
Publisher: HarperCollins Leadership
ISBN: 9781404114654
SKU: BK0433016
EAN: 9781404114654
Number Of Pages: 144 pages
Language: English
Binding: Paperback
Release date: 5 October 2020

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