Did you know the world’s most celebrated soft drink was concocted by a pharmacist while trying to create a cure for headaches? Today, more than one billion Coca-Cola products are being consumed every day around the globe.
Nicknamed Coke, a company that churns out a revenue of USD 24 billion a year had a rather humble beginning. When local pharmacist John Pemberton brewed a mix of fruit syrup, extracts from cola nut, cocoa leaf and several other ingredients to create a tonic, little did he know he was creating a brand which would later become synonymous with having a good time – frothing with fun and frolic.
The Story of Coca-Cola is the chronicler of a journey that started in 1886 at the back of a shop in Atlanta, Georgia, to become the global leader in the beverage industry; through their shares of wars, scandals, ups and downs. It is the story of a survivor, a world leader.
JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.
|The Story of Coca Cola
|Jaico Publishing House
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|Place of Publication:
|2015-07-01 00:00:00 +0530