Shaili Chopra is an award-winning journalist who has specialized in business reporting and is a keen watcher of developments in social media. She was presented the Ramnath Goenka Award for the best in business journalism for 2010-11 and the News Television Award for Best Reporter in 2007. She is among the most recognized and trusted faces in Indian journalism. She is known for breaking news, and her incisive interviewing style with people like Warren Buffett, Steve Ballmer, Amartya Sen, P. Chidambaram, among others. Shaili has spent over a decade in television with organizations like ET NOW, NDTV and CNBC. Industry chamber FICCI conferred upon her their Young Leader Award. CNN-IBN counted her among the 30 witty, intelligent women to follow on Twitter. The Big Connect is her second book.
Are digital means of communication better than traditional bhaashans and processions? Will a social media revolution coerce armchair opinion-makers to head to poll booths? Twitter, Facebook, and LinkedIn are changing the way the denizens of the world, and more specifically youth of this country, communicate and connect. In The Big Connect, Shaili Chopra traces the advent of social media in India and how politics and lobbying has now shifted to the virtual floor. She argues that though a post, a pin, or a tweet may not translate into a vote, it can definitely influence it. With comparisons to the Obama campaign of 2008 and 2012 and analysis of the social media campaigns of political bigwigs like Narendra Modi, Rahul Gandhi and Arvind Kejriwal-the book discusses the role of a digital community in Indian politics.