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TheCold Start Problem

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Description

Just like The Lean Startup and Zero to One, this book offers a one-stop guide to launching your b... Read More

Product Description

Just like The Lean Startup and Zero to One, this book offers a one-stop guide to launching your business from scratch.Andrew Chen's personal newsletter has 200,000 subscribers, he has 193,000 Twitter followers, and he has been featured in the New York Times, Wall Street Journal and Wired.A respected figure in Silicon Valley, Chen is a partner at the pre-eminent tech investment firm Andreessen Horowitz. He was formerly a senior figure in Uber.Andrew Chen is best known for his newsletter on tech and business, whose 200,000 followers include many of the most notable founders in Silicon Valley. He is currently a general partner at Andreessen Horowitz, the startup investor behind Twitter, Airbnb, Github, Lyft, Reddit and Skype. He was formerly head of rider growth at Uber, where he oversaw an increase from 15 million to 100 million active users of the platform.

A true Silicon Valley insider

Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brandArticulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve the

A transformative guide to growing any business, from one of Silicon Valley's most esteemed investors

Financial Times Business Book of the Month


'A true Silicon Valley insider' Wired

Why do some products take off? And what can we learn from them?

The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.

Andrew Chen has a solution. As a partner at the pre-eminent VC firm Andreesen Horowitz, he has invested in some of the world's fastest-growing companies. Along the way, he's become one of the most renowned bloggers in tech - hailed by Wired as a 'true Silicon Valley insider'.

Now, Chen reveals how any organisation can surmount the cold start problem. His solution lies in the network effect: the way a service improves as more people sign up. It means that today's leading products - from Wikipedia to to WhatsApp - get more powerful with every additional user.

Drawing on interviews with the founders of LinkedIn, Zoom, Uber, Dropbox, Tinder, Airbnb and more, Chen unpicks how to start and scale these network effects. He reveals how to build an 'atomic network' that is just big enough to sustain itself. He uncovers how to spot the tipping point after which growth takes care of itself. And he explores why some big companies manage to sustain viral network effects for years (while others quickly stop growing).

The result is a one-stop guide to scaling a product, road-tested at some of the world's most valuable companies.


Praise for Andrew Chen

'Andrew's blog is an inexhaustible source of numbers and ideas on concepts that matter' Max Levchin, co-founder of PayPal

'Here's one message you want. Chen's weekly newsletter offers thoughtful essays on startups and marketing' Wired

'One of the best entrepreneurship blogs of all time' Eric Ries, author of The Lean Startup

Product Details

Title: TheCold Start Problem
Author: Andrew Chen
SKU: BK0442327
EAN: 9781847942784
Language: English

About Author

Andrew Chen is best known for his newsletter on tech and business, whose 200,000 followers include many of the most notable founders in Silicon Valley. He is currently a general partner at Andreessen Horowitz, the startup investor behind Twitter, Airbnb, Github, Lyft, Reddit and Skype. He was formerly head of rider growth at Uber, where he oversaw an increase from 15 million to 100 million active users of the platform.

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