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TheFacebook Effect

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Shortlisted for the 2010 FT/Goldman Sachs Business Book of the Year AwardThe author has the key ... Read More

Product Description

Shortlisted for the 2010 FT/Goldman Sachs Business Book of the Year AwardThe author has the key cooperation of all the major players and founders and has written the most comprehensive account of Facebook, which is likely to be the definitive book on this global phenomenonA year after the book was first launched this paperback edition has been updated to keep up with the ever expanding world of Facebook.The Trade Paperback edition has sold 8,000 copies on bookscanDavid Kirkpatrick was for many years the senior editor for internet and technology at Fortune magazine. While at Fortune he wrote cover stories about Apple, IBM, Intel, Microsoft, Sun, and numerous other technology subjects. More recently he organized the Techonomy conference on the centrality of technology innovation for all human activity. He is a member of the Council on Foreign Relations and appears frequently on television, radio, and the Internet as an expert on technology. He lives in New York.

Today - six years after it was created in a Harvard dorm room - over 500 million people use Facebook regularly, in just about every country on earth. That a company this powerful and influential was started as a lark by a couple of 19-year-olds makes it a fascinating and surprising tale. That one of them, the visionary Mark Zuckerberg, had the maturity, strategic smarts and luck to keep his company ahead of its rivals anchors the tale.

With exclusive inside access to all the company's leaders David Kirkpatrick tells of the vision, the tenacity, the refusal to compromise, and the vision Zuckerberg has to remake the internet. A brilliant and fascinating cast of characters created Facebook and Kirkpatrick has interviewed all of them. Never before have Zuckerberg and his closest colleagues told what really happened as they built their dynamo while eating fast food, staying up all night, and thumbing their noses at how things are usually done.

David Kirkpatrick was handed the keys to the Facebook kingdom - the result is the definitive account of its phenomenal riseLeaves you with a deep understanding of Facebook, its philosophies and, most startlingly, its power. You come away with a creepy new awareness of how a directory of college students is fast becoming a directory of all humanityA well-reported account of the first six years of one of the most important companies on earthMr. Kirkpatrick provides some intriguing insights into the psyche of Mr. ZuckerbergA compelling account of the origins and prospects of the social networking giant

Product Details

Title: TheFacebook Effect
Author: David Kirkpatrick
SKU: BK0168093
EAN: 9780753522752
Language: English

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