A huge growth opportunity for Roald Dahl with a new look across all Roald Dahl titles in 2016.The biggest year EVER for the brand with THE BFG movie (Steven Spielberg) and the Roald Dahl Centenary.The Roald Dahl brand is growing. Sales were +17% YOY (TCM) in 2015.September 2015 was the BIGGEST since Roald Dahl Day began: +45% YOY (TCM).Worldwide sales of Roald Dahl's books have exceeded 100 millionRoald Dahl 100 big brand activity planned across the year with GLOBAL media, television and PR.
Roald Dahl (Author) Roald Dahl was a spy, ace fighter pilot, chocolate historian and medical inventor. He was also the author of
Matilda, Charlie and the Chocolate Factory, The BFG and many more brilliant stories. He remains
THE WORLD'S NUMBER ONE STORYTELLER.Quentin Blake (Illustrator) Quentin Blake has illustrated more than three hundred books and was Roald Dahl's favourite illustrator. In 1980 he won the prestigious Kate Greenaway Medal. In 1999 he became the first ever Children's Laureate and in 2013 he was knighted for services to illustration.
Phizzwhizzing new cover look and branding for the World's NUMBER ONE Storyteller!
The Giraffe and the Pelly and Me is a classic Roald Dahl story.
Billy's biggest wish is to turn a weird old wooden house into a wonderful sweet shop. But then he finds a giraffe, a pelly and a monkey living inside - they're the Ladderless Window Cleaners! Who needs ladders when you've got a giraffe? They become best friends and when they meet the richest man in all England, there's a chance Billy's scrumptious-galumptious dream just might come true . . .
Listen to THE GIRAFFE AND THE PELLY AND ME and other Roald Dahl audiobooks read by some very famous voices, including Kate Winslet, David Walliams and Steven Fry - plus there are added squelchy soundeffects from Pinewood Studios!
Look out for new Roald Dahl apps in the App store and Google Play - including the disgusting TWIT OR MISS! and HOUSE OF TWITS inspired by the revolting Twits.
