Nikhil Prasad Ojha is a partner in Bain & Company's Mumbai office. He leads Bain's strategy practice in India and is also a member of Bain's Consumer Products practice. Nikhil has more than 20 years of consulting and industry experience in India and abroad. Sundeep Khanna has, in a career spanning three decades, donned multiple hats across corporate and editorial roles, and is one of the foremost chroniclers of business in India. In his last assignment, he was executive editor of the financial daily Mint.
Why was liberalization important for India? What was its effect on sectors like IT, banking, telecom, etc.? How did it help Indian entrepreneurs build international businesses? And where do we go from here? The Liberalization Story is a selection of essays which explain the most important financial event in modern Indian history and its impact. The book contains candid interviews with decision-makers like Montek Singh Ahluwalia and entrepreneurs like Sunil Bharti Mittal and Uday Kotak, who give a ringside view into the changing Indian economy. How did we reach here? The book also explains the present in the context of our past. It tackles some important questions which explain the overall Indian economy today: what led to the rise of private equity; how did dynamics of family businesses change; how did MNCs conquer the Indian market; how did the Indian middle class change; what led to the digital wave; what led to India leapfrogging to innovation, among many others. A highly readable book which shares a holistic view of the twenty-five years of Indian liberalization.