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TheMaking of Hero

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WINNER OF THE 2020 TATA LITERATURE LIVE! BUSINESS BOOK AWARDFrom the bylanes of Kamalia and the r... Read More

Product Description

WINNER OF THE 2020 TATA LITERATURE LIVE! BUSINESS BOOK AWARD


From the bylanes of Kamalia and the rugged landscapes of Quetta in India of the 1940s which later became Pakistan, they escaped to the Partition-ravaged cities of Amritsar, Agra, Delhi and finally settled in Ludhiana with little more than the shirts on their backs. From here, four of the six Munjal brothers built their business, part by part.

This is an authentic 'Make in India' story about overcoming many odds: labyrinthine red tape, tepid economic growth and later, global competition. It follows the lives and times of the four Munjal brothers who lived together and scripted a dramatic revolution on two wheels without any formal education or resources. In parallel, it's also the story of how an agrarian economy like India, with limited means of transportation, took wing on the back of this two-wheel revolution.

'Amongst entrepreneur families, the Munjal Brothers deserve a special place in India's history. With little or no support from the government or otherwise, Brijmohan, whom I knew well and respected, managed to build successful businesses through diligence, dogged pursuit and an incredible ability to develop relationships and partnerships across the manufacturing value chain. The fact that they achieved success with complete integrity is what makes The Making of Hero special. Sunil has spun together a wonderfully detailed and personal story.'
Ratan N. Tata, Chairman Emeritus, Tata Sons

'I was very fond of Brijmohan Lallji and have often publicly referred to him as my Guru. Brijmohan Lallji had amazing qualities of head and heart and was really a unique individual. Sunil has captured his ability to lead by example and to fill others around him with his spirit and enthusiasm.'
Rahul Bajaj, Chairman, Bajaj Auto

'The narrative is set across a vast landscape, and since I have interacted with many in the Munjal family, I was able to relate to a lot of it. The book's down-to-earth focus and underlying messages on managing businesses, families and relationships are interesting and timeless. My expectations from this book were quite high, and I am not disappointed.'
Sunil Bharti Mittal, Founder and Chairman, Bharti Enterprises

'At a time when Indian manufacturing barely had any legs to stand upon, Hero Cycles and subsequently Hero Honda showed how these legs could be built with a strong mind and a stronger heart. Self-belief, to my mind, was the single biggest contribution made to Indian industry by Mr Brijmohan Munjal and his brothers as they built Hero. Sunil has woven together a remarkable story of struggle and triumph based on the bedrock of humility.'
Anand Mahindra, Chairman and Managing Director, Mahindra Group

'It was fascinating to read about how the Munjal brothers shared a similar philosophy and culture of high efficiency and productivity while running a business in the most humane manner. In The Making of Hero, Sunil offers deep insights into the heart and soul of a manufacturing business, and what others in India could do to become globally competitive and remain relevant over the years.'
Deepak Parekh, Chairman, HDFC

'Hero symbolizes the spirit of entrepreneurship and excellence for me, and it was fascinating to read how the Munjal brothers created so much value and societal impact in an era filled with myriad challenges and constraints. The lessons from this enduring brick-and-mortar story will forever be the fundamental principles that guide entrepreneurs through future generations.'
Bhavish Aggarwal, Cofounder & CEO, OLA

Product Details

Title: TheMaking of Hero
SKU: BK0454461
EAN: 9789354227370
Language: English
Binding: Paperback

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