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The New Rules of Business

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Rajesh Srivastava is an alumnus of IIT Kanpur and IIM Bangalore. He spent over three decades as a... Read More

Product Description

Rajesh Srivastava is an alumnus of IIT Kanpur and IIM Bangalore. He spent over three decades as a manager in various sectors like beverages, food, commodities, personal care, and education. He was president of J.K. Helene Curtis Ltd (a Raymond Group Company). Rajesh then moved to education and became an adjunct faculty at IIM Indore and COO of S.P. Jain School of Global Management. He now works as a consultant and holds workshops for companies like Siemens, Mercedes Benz, Reliance, IE Business School (Spain), among others. Throughout his career, his writings have appeared in various publications including Outlook, Telegraph, Mid-Day, Business Standard, and Mint.
This is his second book. His first The New Rules of Business, published in 2019, has been a national bestseller. He lives in Mumbai with his wife, Shaily, and their son, Kautuk.

Treating your customers well is no longer enough. The new rule is: employees too, have to be treated as well, if not better, than the customers. Happy employees make happy customers, and happy customers tend to be loyal.
Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing.
New Age companies, Amazon and Flipkart, Uber and Ola, and Netflix, among others, are dismantling the old rules of business and installing new rules in their place.
This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.

I liked reading Rajesh's work a lot. First, it was an easy read, full of anecdotes, so a perfect flight companion. It was consistent in its narrative and drilled down on a few points very thoroughly. How every part of an organisation should focus on making the consumer the centre of every decision is shown again and again through different examples. His personal experience in leadership positions makes him adept at answering the questions facing the readers and probably that is why I found this book very practical. It made me take a few notes as well, which I can use as guiding principles for future.At a time when change and disruption is the new order, Rajesh's insightful book is a brisk read and a "corporate guide" to navigating these times-putting the consumer, as always at the centre with a desire to win. Filled with relevant examples from both global and Indian brands, The New Rules of Business is a must-read for all practitioners of marketing and businessExcellent book with so many examples to illustrate and drive home "the newly-minted rules" (as Rajesh calls it) to run businesses successfully in today's ultra-VUCA world. The examples are drawn from disparate industries and different geographies, to show that these principles work widely.Rajesh's book on sixteen new rules of business is an interesting and insightful read. Being an accomplished brand creator and manager, Rajesh draws extensively from his personal successful stories. His narrative is authentic and rich, and also draws from the Western world and market place. Roughly two thirds of the rules focus on marketing dimensions like customer, brand, channel and communication while the remaining focus on employees, workplace, leadership, and business strategy. This lucidly written and concise book will find great acceptance among management students and practitionersHighly interesting and extremely relevant. "Big and complex" ideas have been explained using stories drawn from the world of business and from the lives of people we admire. The storytelling format makes the book extremely readable. It provides a wonderful summary of what new-age business leaders should know to stay relevant. I found this book extremely usefulThe New Rules of Business by Rajesh Srivastava introduces the reader to sixteen curated "new rules" for doing business. Each new rule is explained through examples drawn from Rajesh's own career and from well-run companies in India and across the world. It is written in a storytelling format and is an easy read. It is a must-read for budding entrepreneurs and management graduates. The book will leave you feeling motivated, energized and brimming with new ideasRajesh Srivastava's marketing brain is a rare combination of clarity of vision, remarkable insight, a superfast ability to spot trends, and a passion for innovation. His 16 new rules for business, with scores of examples of winning strategies of companies from across the planet, will be invaluable to students, managers and teachers trying to make sense of an increasingly volatile, uncertain, complex and ambiguous world.

We live in a new world. A world that is ever-changing. This change is about geo-politics, brands, marketing equally as all else. In such a world, where nothing is really static, and nothing can ever be predicted to be the same, how does one grapple with business and its many challenges? Rajesh Srivastava attempts answers with stories well captured and well told, in language that is completely friendly and fun even, in this delightful book. Do classrooms prepare managers? Or do markets? Or life-experiences? Or living in the real world, as opposed to the un-real one of our own making, most of us find ourselves trapped within at times? Or contemporary books? I do believe books written with honest intent that accept that we live not in a "ready-made world" of business, but one that is "WIP" (Work in progress), help. This is one such. I therefore enjoyed reading it. I am sure you will as well.
Long live change. Long live disruption. Without it, business would be so, so boring!"

It was very enlightening reading Rajesh's book, which has some home truths which are not given weights in our day to day working. He has the uncanny knack of bringing out very powerful messages and insights in a simple and relevant and relatable way.Rajesh had taught Marketing at SP Jain Global and always got outstanding feedback from students. His secret: bringing contemporary content into the classroom and illustrate them using examples drawn from business. He has used the same strategy for this book. He has studied new age and well run companies across the globe and shares what that makes them valuable in 16 simple rules. This book will arm you with insights, tools, techniques and a direction to tackle business challenges. Highly recommended.In his book 'The New Rules of Business' Rajesh Srivastava manages to pack his many decades of experience and wisdom into a handy volume of lessons and rules for success. The book traverses a wide terrain from Nudging Customers to Serving Customers Better to Building a Cool Brand to Getting Employees to Perform Better to Building a Great Workplace and more. Each of the sixteen rules come with many examples drawn from both Indian and International arena, often juxtaposed with Rajesh's own rich experiences and anecdotes. All in all making the book a compelling read.Rajesh Srivastava has the amazing ability to explain new business concepts simply and backed by real-world stories. That's what defined New Rules of Business, the popular column and video series he started in Founding Fuel. I'm delighted to see it evolve into a lucidly written book that provides the ideas, the toolkit and the case studies to navigate the new world of business. It should become a must-read for every young business professional.Drawing upon his own journey and a wide variety of global examples, Rajesh Srivastava deftly illustrates the how's and why's of creating a great consumer experience. The lessons are accessible and relevant across sectors and geographies.The book is very well written, in a simple, fluent, easy-to-read style. The many interesting examples reinforce the rules you are articulating and are cogent to the narrative. It's also amazing that the root guiding principles for a sustainable business remain the same over time, even as the business landscape changes so rapidlyThoughtful', 'Conversational', 'Wise' are not adjectives often used to describe a business book. But they go perfectly with 'The New Rules of Business'. Rajesh (Srivastava) has used a light touch in describing the depths of change that have overtaken both consumer markets as well as the businesses that serve them

1. In this dynamic, rapidly changing world, where the rate of obsolescence has escalated, this books equips you to be one of the drivers of change.


In a simple, engaging manner, Rajesh helps you understand the intricacies of today's marketplace and outlines the appropriate strategies to effectively tackle them.

In today's complex business environment where the modification of consumers' hierarchy of needs and their media consumption habits is continuous, this book provides a template for overcoming the challenges.

The real life examples further illustrate and bring to the fore the ground realities which the reader will easily empathise with, and learn ways and means of addressing them with ingenuity.

Unlike typical management books, it's narrative, storytelling style is very well crafted and will undoubtedly benefit the professional development of any practising manager. A definite 'must-read' for all management students and practitioners.

In this disrupting world, retention and enticement of the customers remain the biggest challenge. Customers were never as sensitive, knowledgeable and smart as now. Rajesh Srivastava's book provides new rules of business bringing the best in class national and international best practices in marketing and builds a case for creating an internal eco- system to remain in business and thrive. Written in a lucid style, the book is a must-read for every business executive and corporate leaders.Rajesh has poured his lifetime experience into this book. It's an easy read, full of business stories that provide valuable insights. It will also introduce a career aspirant to ideas of several thought leaders and gurus. This book is a a good gateway to connect young talent with the wisdom of great experienced leaders. My best wishes to Rajesh and the readers of this book to continue on the transformation journey that begins from within.This book by an industry veteran Rajesh Srivastava is a game changer. It gets you practical knowledge for entrepreneurs and start-up founders with case studies and examples which makes it a quick and easy read. The practical knowledge always has its merit over simply knowledge of an issue and Mr Srivastava's book score here. For any entrepreneur, start-up founder and a student of business management this should be a must read.

Product Details

Title: The New Rules of Business
Author: Rajesh Srivastava
SKU: BK0423080
EAN: 9780143446927
Language: English
Binding: Paperback

About Author

Rajesh Srivastava is an alumnus of IIT Kanpur and IIM Bangalore. He spent over three decades as a manager in various sectors like beverages, food, commodities, personal care and education. He was president of J.K. Helene Curtis Ltd (a Raymond Group Company). Rajesh then moved to education and became an adjunct faculty at IIM Indore and COO of SP Jain School of Global Management. He now works as a consultant and holds workshops for companies like Siemens, Mercedes Benz, Reliance and IE Business School (Spain) among others. Throughout his career, his writings have appeared in various publications including Outlook, Telegraph, Mid-Day, Business Standard and Mint.

This is his second book. His first, The New Rules of Business, published in 2019, has been a national bestseller. He lives in Mumbai with his wife, Shaily, and their son, Kautuk.

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