ThePressure Principle

Dr Dave Alred MBE is an elite performance coach who has worked with some of the biggest names in sport. His clients have included rugby's Jonny Wilkinson, George Ford and Johnny Sexton, golfers Luke Donald, Brad Kennedy and Padraig Harrington, the England Rugby team (four World Cups), the British Lions (three tours), the Springboks, the England Cricket team, and Premiership sides Manchester City, Sunderland and Watford. He holds a PhD in Performing under Pressure from Loughborough University. A genuine pioneer in performance mindset and attitude, his approach optimises the abilities of sports and business people alike.Dr Dave Alred MBE is an elite performance coach who has worked with some of the biggest names in sport. His clients have included rugby's Jonny Wilkinson, George Ford and Johnny Sexton, golfers Luke Donald, Brad Kennedy and Padraig Harrington, the England Rugby team (four World Cups), the British Lions (three tours), the Springboks, the England Cricket team, and Premiership sides Manchester City, Sunderland and Watford. He holds a PhD in Performing under Pressure from Loughborough University. A genuine pioneer in performance mindset and attitude, his approach optimises the abilities of sports and business people alike.'It gave me pointers that maybe I'd been missing out on [...] a tremendous help''The definitive guide to dealing with challenges, from the coach who taught Jonny Wilkinson how to deal with pressure. Dave Alred's ground-breaking principles will help you deliver your best at home, at work and in sport''Dr Dave Alred is one of the world's most respected performance coaches [...] brings together a vast amount of wisdom on the subject''I can comfortably say that he is the most complete coach I have come into contact with''Brilliant just enough information, just enough gossip about sports stars, this is the perfect present for me''Dave Alred is a genius. There is simply no-one around to match him in his field''Dave Alred is the coach who helped Jonny Wilkinson keep his cool. We can all learn from him'

'Dave Alred is the coach who helped Jonny Wilkinson keep his cool. We can all learn from him' Matthew Syed, bestselling author of Black Box Thinking and Rebel Ideas

'Dave Alred is a genius. There is simply no-one around to match him in his field' Jonny Wilkinson
_____________________________

LEARN TO THRIVE UNDER PRESSURE WITH A LEADING PERFORMANCE COACH

Pressure is everywhere. Whether it's the stress of hitting an important work deadline, an upcoming job interview, or an end of year exam, it gets the better of us all sometimes. So, how can we achieve our best under pressure and use it to our advantage?

In The Pressure Principle, Dave Alred shares eight practical, ground-breaking lessons that you can easily apply to your day-to-day life to help you deal effectively with pressure and perform at your very best. After years of teaching, researching, and coaching, Alred has seen first-hand the consequences that pressure can produce and has created the ultimate universal guide to overcoming this for anyone who needs it. His lessons include:

· Mastering the physical symptoms of anxiety
· Understanding the power of language
· Improving our skills and ability to think effectively when under pressure
· The power and importance of practice
· Managing our expectations under pressure
· Alleviating sensory shut down when extreme pressure hits

No matter what life throws at you, Dave Alred will equip you with the techniques to face it.
_____________________________

'Dr Dave Alred is one of the world's most respected performance coaches' Mr Porter

'Dave Alred's infectious enthusiasm is legitimate [...] The principles are universal' Telegraph