TheRise of Asian Paints

Anupam Gupta is a chartered accountant, investment research consultant and podcast host. He has worked for two decades in institutional equities as an analyst and as a consultant with leading brokerages such as CLSA, HDFC Securities and Barclays. Since 2014, he is an investment research consultant with a leading domestic brokerage. Aside from his work as an equities analyst, Anupam is also a freelance writer on a range of topics from macro economy to investment perspectives. His bylines have appeared in Business Standard, Scroll and the Ken. Since mid-2017, Anupam has been hosting the Paisa Vaisa podcast, which focuses on personal finance. Through the medium of podcasts, Anupam invites experts to talk on all things money so that listeners can make well-informed financial decisions.Asian Paints is India’s largest paints company and its early history is hardly known; even less is known about how Champaklal Choksey and his friends made Asian Paints the largest paints company in India as far back as 1967. There are many lessons that are relevant even today – from investing in high quality talent to separating management and ownership. Most importantly, there are very few books that show how honest businessmen can – and should – build large-scale institutions that endure beyond their lifetime, just as Champaklal Choksey has done. This book tells the story of an iconic institution and its less-known but visionary founder.