With
The Lean Startup, tech entrepreneur Eric Ries started a
global business revolution - the Lean Startup methodology is practiced by individuals, startups and some of the most influential companies around the world
The Lean Startup was a
New York Times bestseller and has been t
ranslated into nearly thirty languages. It has
sold over a million copies worldwide and
217,000 copies across the UK editions. This is the new
Good to Great - a definitive model for growth. It will tap the global Lean communities but also take startup ideas to a much broader audienceRies draws on his work with giant firms like
General Electric and Toyota to help illustrate how large cooperations can
apply a startup mindset to existing business structures. Sharing
insight and success stories, Ries
makes a powerful case for why
all businesses should have an entrepreneurial function. Eric Ries is an entrepreneur and the author of the international bestseller
The Lean Startup, which has sold over one million copies and has been translated into over thirty languages. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric, where he partnered to create the FastWorks program. Eric has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.
A fascinating, supremely useful read...Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scaleIn the pivot-or-perish networked world of 21st century business,
this is mission critical readingThe Startup Way is an
indispensable resource for companies, big and small, looking for faster, more sustainable ways to growA wonderful decoder ring for those seeking to
create, nurture and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learnedEric Ries just might be the new Peter Drucker. This
masterpiece unpacks what it takes to achieve innovation at scale in modern organizations. Ries provides leaders the
right mindset and methods for building big organizations where people work much as entrepreneurs do in the best little startups.
Winner of the Business Book Awards 'Thought Leader' category
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With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement.
Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.
In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.
The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.
