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Think!

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Description

The Six Value Medals, How To Have a Beautiful Mind, How to Have Creative Ideas and Six Frames hav... Read More

Product Description

The Six Value Medals, How To Have a Beautiful Mind, How to Have Creative Ideas and Six Frames have sales exceeding 270,000 copies, while de Bono's other books, including the classic Lateral Thinking and The Six Thinking Hats, have sold over a million copies internationally.De Bono has an almost cult-like following all over the worldAs books by Malcolm Gladwell (Blink and The Tipping Point - sales of 185,000 and over 150,000 respectively) and James Surowiecki (The Wisdom of Crowds - 35,000 copies) have shown, 'ideas' or 'concept' books are in increasing demand. De Bono can claim to have invented the genre and is ripe for introduction to a whole new generation.Dr de Bono has worked with many of the major corporations in the world, such as IBM, Du Pont, British Airways and Ericsson. When Microsoft held their first ever marketing meeting, they invited Edward de Bono to give the keynote address.Edward has been appointed as the Ambassador for Thinking for the EU Year of Creativity and Innovation 2009 and will be heavily publicising the book during his talks in this role

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard.

In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.

www.debono.com

The world is full of problems and conflicts. So why can we not solve them? According to Edward de Bono, world thinking cannot solve world problems because world thinking is itself the problem. And this is getting worse: we are so accustomed to readily available information online that we search immediately for the answers rather than thinking about them. Our minds function like trying to drive a car using only one wheel. There's nothing wrong with that one wheel - conventional thinking - but we could all get a lot further if we used all four...

De Bono examines why we think the way we do from a historical perspective and uses some of his famous thinking techniques, such as lateral thinking, combined with new ideas to show us how to change the way we think. If we strengthen our ability and raise our thinking level, other areas of our life - both personal and business success - will improve.

De Bono is the master of the original big 'concept' book and his enticement to us to use our minds as constructively as possible should appeal to a whole new generation of fans.

Product Details

Title: Think!
Author: Edward de Bono
SKU: BK0020104
EAN: 9780091924096
Language: English

About Author

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard.

In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.

www.debono.com

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