Key Features/Quotes: "I've always been a great believer of advertising and marketing as it is the final frontier between making a good product and creating a stickiness with the consumer. Arindam and Rajita's book actually spells it out in the clearest, still tongue-in-cheek manner that is possible." - Shahrukh Khan " ...this gem of a book will show business and marketers a whole new way of looking at marketing - the T-H-O-R-NS to Competition way!" - Alyque Padamsee About the Book: Thorns to Competition THORNS TO COMPETITION is a book that presents a set of competition-beating strategies to sell a product. It showcases the selling mantra of the 21 st century through the acronym T-H-O-R-N-S. The authors profile the Thorns' in Competition thus: TARGET IT RIGHT HIT WHERE IT HURTS OBSESS WITH IT REINVENT IT NAIL IT SELL IT Contents Preface - Arindam Chaudhuri Preface - Rajita Chaudhuri Chapter 1: Thorns to Competition Chapter 2: Target It Right!!! Chapter 3: Hit Where It Hurts Chapter 4: Obsess about Your Customer Chapter 5: Reinvent It-Ill Chapter 6: Nail It!!! Chapter 7: Sell It!!! Postface Arindam Chaudhuri About the Authors: Arindam Chaudhuri, Rajita Chaudhuri Arindam Chaudhuri is a management thought leader and teacher, entrepreneur, public speaker, author, economist and 3-time National Award winning film maker. He is the Honorary Director of the IIPM Think Tank at IIPM, ranked as one of India's topmost B-Schools. He is also the founder of the Planman Group which has business interests in consulting, and media and entertainment. He is the Editor-in-Chief of the Sunday Indian - the only newsmagazine in the world that comes out in 14 languages. His firm Planman Media brings out the leading business magazines Business and Economy, 4Ps Business and Marketing and Human Factor. Arindam is also the author of Planning India as well as the best-selling books Count Your Chickens before They Hatch, The Great Indian Dream (co-authored with Malay Chaudhuri) and Discover the D
