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Tim Cook

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Description

In 2011, Tim cook took on an impossible task - following in the footsteps of one of history's gre... Read More

Product Description

In 2011, Tim cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under cook's leadership Apple has soared: its stock has nearly tripled to become the world's first trillion-dollar company. From the massive growth of the I phone to new victories like the Apple watch, cook is leading Apple to a new era of success. But he's also spearheaded a cultural revolution within the company. Since becoming CEO, cook has introduced a new style of management that emphasise kindness, collaboration and honesty and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy. Drawing on authorized access with several Apple insiders, kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.

Product Details

Title: Tim Cook
Author: Leander Kahney
Publisher: Penguin USA
ISBN: 9780241348208
SKU: BK0419560
EAN: 9780241348208
Language: English
Binding: Paperback
Reading age : All Age Groups

About Author

Leander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steve's Brain and Cult of Mac. The former news editor for Wired, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.

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