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Tune In

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Description

A sensational book – put down your mobile phone and read this instead.The only book on decision-m... Read More

Product Description

A sensational book – put down your mobile phone and read this instead.The only book on decision-making you’ll ever need.A winning template for high performers.Thought-provoking – a must read for anyone seeking to enhance their judgment."A rare combination of information and entertainment.The core idea of deaf spots merits a lot more attention.. a game-changer that leaves you wanting to do better, and be better. -Exceptional judgement comes from hearing what others don’t. It’s time to Tune In.

WINNER of the 2024 INTERNATIONAL BOOK AWARDS (General Self Help)
FINALIST of the 2024 INTERNATIONAL BOOK AWARDS (Best New Non-Fiction)


#1 AMAZON NEW RELEASE; #1 MOST GIFTED; #1 MOST WISHED FOR

  • Decision-making & Problem Solving
  • Business Communications
  • Occupational and Industrial Psychology
  • Media & Communications
  • Business Life

"Sensational.. turn off your mobile phones and read this instead..." - Rory Sutherland, ViceChairman, Ogilvy

"A practical resource for making better choices." - Adam Grant, #1 New York Times Bestselling author

"The core idea of deaf spots merits a lot more attention... a game-changer that leaves you wanting to do better, and be better." --Lord Sebastian Coe, President World Athletics

"A rare combination of information and entertainment." - Debbie Hewitt MBE, Chair of The Football Association, and Visa Europe

"A great reference for any business." --Victoria Degtar, TIME Magazine

"The only book on decision-making you'll ever need." - Dario Krpan, Professor, London School of Economics

Your decisions matter. Yet in today’s noisy world of distraction, disinformation and data overload, we tune out. We hear less than ever and rush to misjudgement.

Despite popular opinion, the most underestimated risk isn’t economic, political or even climate risk – it’s human decision risk, and the failure to hear who or what really matters. The result? A catalogue of error that not only destroys lives and polarises communities but damages reputation and squanders opportunity.

Now that can change. Because what’s predictable is preventable.

In this modern masterclass, award-winning Nuala Walsh champions a better understanding of behaviour as an insurance policy against misjudgement. Tune In stands apart in its treatment of 'deaf spots', the judgement killers that stop us hearing what matters, when it matters.

Armed with a new PERIMETERS framework and dozens of strategies that favour human intelligence over artificial intelligence, you’ll discover the 10 traps that bind our reasoning, memorably illustrated by a cast of business titans, sporting icons, criminals, presidents, astronauts and more.

By tuning in to the right voices…
· You’ll hear what others don’t, gaining instant advantage;
· You’ll make sense of past mistakes and prevent future ones;
· You’ll stand out not lose out becoming an influential Decision Ninja;
· You’ll help to build a better world.

It’s time to Tune In.

Nuala Walsh is an award-winning non-executive director, behavioral scientist, TEDx speaker and author. Named among the 100 Most Influential Women in Finance, she spent three decades in investment management at Blackrock, Merrill Lynch and Standard Life Aberdeen as Chief Marketing Officer. Today, as CEO at MindEquity and a Founding Director of the Global Association of Behavioral Scientists, she advises on behavior change, culture and reputation. Holding multiple appointments industrywide, she is Non-executive director at British & Irish Lions, President of Harvard Club of Ireland, Chair of the Innocence Project London, Council Member at The Football Association, Advisor at World Athletics and former Vice-chair at UN Women UK. Published in Forbes, Inc, Psychology Today and the Harvard Business Review, her insights feature in the Financial Times, Fox Business and BBC. She holds first-class master's degrees in Behavioral Science and Business Studies alongside a degree in philosophy, and is a visiting lecturer at INSEAD and the London School of Economics.

Product Details

Title: Tune In
Author: Nuala Walsh
SKU: BK0505477
EAN: 9780857199959
Language: eng

About Author

Nuala Walsh is an award-winning business consultant, behavioural scientist, independent non-executive director and ex-CMO.

As MindEquity CEO, she consults with Fortune 500 firms, human rights and sports associations on strategy, reputation, culture and behaviour change.

Recognised among the 100 Most Influential Women in Finance, her 30-year distinguished investments career includes leadership positions at BlackRock, Merrill Lynch and Standard Life Aberdeen where she served as chief marketing officer, architecting the first global Ryder Cup sponsorship deal in its history.

A founding director of the Global Association of Applied Behavioural Scientists, she also serves as president of the Harvard Club of Ireland, and chair of the Innocence Project London. Former vice-chair of UN Women (UK), current appointments include council member at The Football Association, non-executive director at the British & Irish Lions and Basketball Ireland, advisor at World Athletics and the Chartered Institute of Securities and Investments.

Reaching millions through a popular TEDx talk about Overcoming Indecision and 100+ articles written for Forbes, Inc and Psychology Today, her insights feature in the Financial Times, BBC World Series, Harvard Business Review and Fox Business.

Nuala is a visiting lecturer on business, criminology, finance and decision science at INSEAD, the London School of Economics, and Harvard Kennedy School. Trained in forensic psychology and holding a degree in philosophy from Trinity College Dublin, she also earned two first-class masters degrees in business studies, and behavioural science.

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