This revised and updated edition of Twitter Power explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service and even handle negative publicity due to angry or disappointed consumers.
The Twitter business process: Like me. Know me. Trust me. Pay me
Creating multiple accounts with one email address
The redesigned homepage
10 types of tweets
Click-through rate on link tweets
Moonfruit's giveaway campaign
To help readers develop their own social networking strategies, presented throughout the book are recent case studies of companies on the forefront of the Twitter movement.
Twitter Power 3.0
Wiley Publishing Publishing
Reading age :
All Age Groups
Guy Kawasaki is the author of twelve books, including Enchantment and Reality Check. He was previously the chief evangelist of Apple, where he worked on the original Macintosh team during the 1980s, and later became a venture capitalist and startup founder. He has a BA from Stanford University and an MBA from UCLA. He lives in the San Francisco Bay Area.