This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition. This is not a book about doing better. It's not a manual for people who want to tinker at the margins. Instead, it's an impassioned plea to reinvent management as we know it--to rethink the fundamental assumptions we have about capitalism, organizational life, and the meaning of work. SECTION 1: Values Matter Now · Putting First Things First · Learning from the Crucible of Crisis · Rediscovering Farmer Values · Renouncing Capitalism's Dangerous Conceits · Reclaiming the Noble SECTION 2: Innovation Matters Now · Defending Innovation · Cataloging the World's Greatest Innovators · Inspiring Great Design · Turning Innovation Duffers into Pros · Deconstructing Apple SECTION 3: Adaptability Matters Now · Changing How We Change · Becoming an Enemy of Entropy · Diagnosing Decline · Mourning Corporate Failure · Future-Proofing Your Company SECTION 4: Passion Matters Now · Exposing Management's Dirty Little Secret · Putting Individuals Ahead of Institutions · Building Communities of Passion · Reversing the Ratchet of Control · Reinventing Management for the Facebook Generation SECTION 5: Ideology Matters Now · Challenging the Ideology of Management · Managing Without Hierarchy · Escaping the Management Tax · Inverting the Pyramid · Aiming Higher
