{"product_id":"when-faith-turned-red-the-translation-of-the-famous-hindi-novel-ujale-ki-talash","title":"When Faith Turned Red: The Translation Of The Famous Novel Ujale Ki Talash","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eWhen Faith Turned Red: The Translation Of The Famous Hindi Novel Ujale Ki Talash\u003c\/b\u003e invites readers into the lively crossroads of democracy and media in modern India. This non-fiction study investigates how elections are shaped by information flow, tracing a path from the era of government-controlled television in 1984 to today’s diverse, digital landscape. Ideal for political enthusiasts, media studies students, and curious readers alike, the book balances insight with accessibility and offers a thoughtful, informative look at India’s electoral imagination.\u003c\/p\u003e \u003cp\u003eWritten as a thoughtful translation of Ujale Ki Talash, the book weaves theory with practice, showing how the relationship between democracy and media has evolved over the last three decades. It follows major campaigns of the Congress and BJP, and uses vivid real-world examples to illustrate how rallies, public gatherings, and social media shape public opinion. The chapters unfold with a steady pace, blending historical context, political insight, and accessible explanations that invite readers to think critically about who messages to whom and why it matters.\u003c\/p\u003e \u003cp\u003eWith a warm, narrative voice, the text ties together key concepts—democracy, media influence, agenda-setting, and the power of mass contact—while showing how these ideas play out in real campaigns. It balances analysis with engaging storytelling, making learning about political communication approachable for students and general readers alike.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eEvolution of Indian media and democracy across three decades\u003c\/li\u003e\n\u003cli\u003eCampaign case studies of the Congress and BJP\u003c\/li\u003e\n\u003cli\u003eRallies, news media, and social platforms shaping voter behavior\u003c\/li\u003e\n\u003cli\u003eAccessible translation that preserves the original voice\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eAfter finishing When Faith Turned Red, readers gain a nuanced understanding of India’s electoral process and the role media plays in shaping it. It leaves you with a sense that elections are a vibrant festival of ideas and public discourse—an ongoing evolution that invites thoughtful engagement and informed participation.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Crossword.in","offers":[{"title":"Default Title","offer_id":47446938845401,"sku":"9788129117946","price":250.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/3066\/9017\/files\/9788129117946.jpg?v=1761985637","url":"https:\/\/www.crossword.in\/products\/when-faith-turned-red-the-translation-of-the-famous-hindi-novel-ujale-ki-talash","provider":"Crossword.in ","version":"1.0","type":"link"}