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Who me, Poor?

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Gayatri's short piece on the Urban Poor crossed 1.1 million views on Buzzfeed - the highest numbe... Read More

Product Description

Gayatri's short piece on the Urban Poor crossed 1.1 million views on Buzzfeed - the highest number for any Indian feature article to date.Gayatri's study of infidelity for India Today sparked a never before sociological study with NIMHAANS, BangaloreTIFR used Gayatri's sexism story to craft internal regulations for gender parity in the institute and her profile of Anurag Kashyap is taught in XIC school of journalism's course as an example of how to write a profile.Gayatri Jayaraman is a Mumbai-based single mom, senior journalist and editor. She began her career with Femina magazine as its Hyderabad bureau chief and went on to DNA, and Mint Lounge. While a senior editor with India Today magazine in Mumbai, she was their resident art writer, book reviewer, apart from covering politics, crime, culture and society. She was also instrumental in conceptualising DailyO, the India Today group's award winning digital opinion website, as well as the inaugural edition of the India Today Art Awards. As a prolific writer who specialises in spotting social trends that typically stand at the cusp of socio-cultural, economic, and political forces, her best known articles have been firsts, cover stories for the most respected publications in the country, and have ranged from revealing the hypocrisy of the industry around Silk Smitha, the lives of sailors kidnapped by pirates, to the crumbling of Kamathipura, the caste politics of millet crops, to the secret sexism in Indian science, how declining food diversity impacts malnutrition as well as the seminal study of the life of a surrogate in India. She is known for getting inside social situations in terms of research and insight and her features frequently go viral.The characteristics and reasons for urban poverty are manifold and seem to repeat across class structures: migration, culture shock, real estate costs and unrealistic expectations of city life, a lack of financial education, corporate cultures that perpetuate stereotypical workforces, a glamourised entrepreneurial culture that focuses on icons of spending instead of struggle, and economically and politically, the rise of the cashless credit economy and the demise of the thrift economy and its conservative icons. The book will use the case studies of young Indians, typically in their first or second jobs, migrants to major Indian metros, living in these conditions. The reasons for the poverty they experience are varied, and influenced by the industries they work for, their family backgrounds, other financial obligations, social stratas, and peer groups. There are so far, no studies available for this in India, and is a rising phenomenon in the US where it has been called 'poverty with no name'. Gayatri's short piece on the Urban Poor crossed 1.1 million views on Buzzfeed - the highest number for any Indian feature article to date.This book studies, for the first time, that homogenised mass of 'the poor' in various urban contexts, from slums to high rises and look at poverty as a proportion of expense to income and assets or lack thereof.

Product Details

Title: Who me, Poor?
Author: Gayatri Jayaraman
SKU: BK0384786
EAN: 9789386432230

About Author

Gayatri Jayaraman is a Mumbai-based editor and writer. She has over 19 years of experience in journalism, working on an intersectional study of social trends as impacted by politics, economics and culture. She has worked with India Today and Mint Lounge and has written extensively across digital and traditional media. She is 40 years old, grew up in Lagos, Nigeria, and Kodaikanal, South India. She is a single mother to a 16-year-old son, Dhruv, and lives in Thane with her German Shepherd mix, Zitto. This is her debut work of non-fiction.

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