We all negotiate every day, whether we realise it or not. Yet few
people ever learn how to negotiate. Those who do usually learn the
traditional, win-lose style. In today’s interdependent world of business
partnerships and long-term relationships, however, a win-win outcome
is fast becoming the only acceptable result. Win-win negotiators value
their business and social relationships—winning in a given negotiation
is not as important as maintaining their winning relationships, but this
does not mean they must sacrifice their interests. Win-win negotiators
believe they can win both the negotiation and the relationship. Written
in a lively, succinct and easy-to-read style, David Goldwich shows you
how to develop the win-win negotiator’s mindset and introduces the
core skills and techniques to successfully negotiate win-win
agreements. Learn the art of a win-win negotiation, and achieve winwin results in all your negotiations today!
