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Description
About the Book:- How did a popular street snack from Mumbai become a marketing phenomenon, gaining national popularity and international repute? What transformed an on-the- run bite from a snack on a handcart into an award-winning brand? What made Harvard Business School lean forward and acknowledge the marketing success of the humble vadapav?
About the Book:- How did a popular street snack from Mumbai become a marketing phenomenon, gaining national popularity and international repute? What transformed an on-the- run bite from a snack on a handcart into an award-winning brand? What made Harvard Business School lean forward and acknowledge the marketing success of the humble vadapav?
Features
: My Journey With Vada Pav
: Iyer Venkatesh Srinivas
: 9384061586
: 9789384061586
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