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William Ury
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Binding
Paperback
Number of Pages
208
Age Group
All
Language
English
Piracy Free
Secure Transactions
Express Delivery
EcoโConscious Packaging
Book Summary
Non-fiction guide to negotiation designed for professionals and anyone facing tough conversations. Its central aim is to turn a resounding no into a constructive path forward by staying in control, defusing anger, and uncovering what the other side truly wants. Itโs ideal for managers, sales teams, customer-service professionals, HR staff, and individuals who negotiate under pressure. The tone is practical, empowering, and calm, offering clear steps you can apply right away.
The content is presented as a structured framework with real-world scenarios, concise techniques, and guidance you can apply before, during, and after talks. It emphasizes a shift from adversarial standoffs to collaborative problem solving, illustrated with concrete, workplace-relevant examples that make complex ideas easy to implement.
What makes this approach distinctive is its focus on listening for underlying interests, countering manipulative tactics, and using ethical power to bring the other side back to the table. Readers learn to reframe conversations around shared needs and to craft options that satisfy both sides, turning challenging negotiations into opportunities for agreement. The material invites active engagement through practical prompts, quick checklists, and bite-sized steps that fit into busy schedules.
After finishing, readers gain practical negotiation skills that boost confidence in both professional and personal discussions. The book fosters a collaborative mindset, improves listening and problem-solving abilities, and equips you to approach conflicts with curiosity rather than reaction, leaving a lasting impression of competence and calm under pressure.
Product Details
Author
William Ury
Publisher
Penguin Random House
Number of Pages
208
Language
English
SKU
9780553371314
ISBN
9780553371314
Reading Age
All
Dimensions
13.41x1.52x20.9cm
Binding
Paperback
MRP: โน 1,550
โน 1,473
โน 77 Off